La Tonya Williams
Elizabeth Smith Fashions is named after lead designer La Tonya Williams’ grandmother, the late Clara Elizabeth Smith Cheatem Barber. Her name represents true class, beauty, and elegance for the brand.
La Tonya Williams established the company in August 2011, her inspiration stemming from the history of designers in her family along with her dedication to sewing at the young age of 10.
She may have originally earned a degree in mathematics, but fashion was always knocking on her door. Graduating summa cum laude with a Bachelor of Fine Arts degree from the International Academy of Design Technology in 2009, La Tonya is making a mark on the fashion world -- one stitch at a time. In 2011, she was second runner-up in Kenmore's So You Wanna To Be A Designer reality show. In March 2012, she was selected as a Designer in Residence at the Chicago Fashion Incubator - A City of Chicago sponsored program to help fashion designers start a business. In addition, La Tonya was recognized in numerous mediums, including magazines, commercials, social media, i.e. YouTube, FaceBook, Twitter, etc.